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CASE STUDY

How we built a complete content ecosystem for Diet Discipline

From zero content to 13 published articles, 33 nutrition profiles, 13 ingredient investigations, and automated publishing. All compliance-reviewed, citation-verified, and SEO-optimized.

13

Articles published

33

Nutrition Hub entries

13

Dirty List entries

100%

Compliance-reviewed

5

Quality checks per piece

0

Medical claims published

The challenge

Diet Discipline needed a full content platform built from scratch. No existing articles, no nutrition database, no publishing workflow. The goal: create a credible, research-backed nutrition education site that could serve as both a standalone resource and a proof-of-capability for Hikima's content services.

Every piece of content had to meet strict compliance standards: no medical claims, no absolutist language, all citations traced to peer-reviewed sources. The site needed to feel authoritative without crossing scope-of-practice boundaries.

What we built

Health Insights (Blog)

13 articles

Long-form, citation-verified articles covering nutrition science, meal prep, gut health, hydration, and more. Each averages 1,500+ words with bold key stats, callout blocks, and data tables.

The Dirty List

13 entries

Ingredient investigation cards exposing what common additives actually do. Each entry includes health impact data, where the ingredient hides, and healthier alternatives.

Nutrition Hub

33 entries

Comprehensive food and herb profiles with calories, fiber, protein, vitamins, minerals, GI rating, and health benefits. 27 whole foods + 6 medicinal herbs.

How we did it

Phase 1: Foundation

  • Brand voice profiling and content strategy
  • Topic research with citation verification
  • First 3 cornerstone articles published
  • Content calendar established

Phase 2: Content Ecosystem

  • 10 additional Health Insights articles across nutrition literacy topics
  • Dirty List section: 13 ingredient deep-dives with health impact data
  • Nutrition Hub: 27 foods + 6 herbs with full nutritional profiles
  • Internal linking network connecting articles, hub entries, and dirty list

Phase 3: Automation and Scale

  • Custom REST API endpoints for Dirty List and Nutrition Hub publishing
  • Automated WordPress publishing pipeline
  • Schema.org JSON-LD structured data on all articles
  • Image optimization (67% compression, alt text on 105 images)
  • Content calendar for ongoing monthly production

Quality standards applied

  • 5-pass compliance review on every piece: medical claims, absolutist language, scope-of-practice, citation accuracy, brand voice
  • Citation verification against peer-reviewed sources. No claim published without a traceable reference.
  • Schema.org structured data (JSON-LD) on all articles for search engine visibility
  • Image optimization: 67% file size reduction across 21 hub images, descriptive alt text on all 105 images
  • Internal linking network connecting articles, nutrition hub entries, and dirty list items

Ready to build your content ecosystem?

The same team, process, and quality standards. Branded to your practice.

Choose Your PlanVisit DietDiscipline.com →